SWOT analysis of e‐commerce development of rural tourism farmers' professional cooperatives in the era of big data
Abstract In the era of big data, strategy is an indicator that determines business growth and directly guides the sustainable development of business. This paper aims to study the construction of the SWOT (S stands for strength, W stands for weakness, O stands for opportunity, and T stands for threa...
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| Format: | Article |
| Language: | English |
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Wiley
2022-03-01
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| Series: | IET Communications |
| Online Access: | https://doi.org/10.1049/cmu2.12358 |
| Summary: | Abstract In the era of big data, strategy is an indicator that determines business growth and directly guides the sustainable development of business. This paper aims to study the construction of the SWOT (S stands for strength, W stands for weakness, O stands for opportunity, and T stands for threat.) structure analysis model of e‐commerce tourism development strategy based on the experience of big data. Through empirical analysis, it explores the factors that affect the development strategy of e‐commerce business, and proposes practical measures and development directions. Based on big data theory, this paper uses SWOT analysis to analyze the e‐commerce development strategy of China's rural tourism cooperatives in detail, and uses the analytic hierarchy process to analyze the green development direction of e‐commerce tourism enterprises. The experimental results of this paper show that the order of enterprise development strategy selection in the context of big data for tourism electronics is: SO strategy, ST strategy, WO strategy and WT strategy. |
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| ISSN: | 1751-8628 1751-8636 |