Market Segmentation in the Decision Making Process in Tourism
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpos...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2014-07-01
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| Series: | Expert Journal of Business and Management |
| Subjects: | |
| Online Access: | http://business.expertjournals.com/wp-content/uploads/EJBM_203vinerean2014pp14-29.pdf |