Market Segmentation in the Decision Making Process in Tourism
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpos...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2014-07-01
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| Series: | Expert Journal of Business and Management |
| Subjects: | |
| Online Access: | http://business.expertjournals.com/wp-content/uploads/EJBM_203vinerean2014pp14-29.pdf |
| _version_ | 1811225197040107520 |
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| author | Alexandra VINEREAN |
| author_facet | Alexandra VINEREAN |
| author_sort | Alexandra VINEREAN |
| collection | DOAJ |
| description | In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and selective research, the analysis involved a factor analysis and a cluster analysis. |
| first_indexed | 2024-04-12T09:01:31Z |
| format | Article |
| id | doaj.art-77d658046a9046099cca3863c45feb83 |
| institution | Directory Open Access Journal |
| issn | 2344-6781 |
| language | English |
| last_indexed | 2024-04-12T09:01:31Z |
| publishDate | 2014-07-01 |
| publisher | Sprint Investify |
| record_format | Article |
| series | Expert Journal of Business and Management |
| spelling | doaj.art-77d658046a9046099cca3863c45feb832022-12-22T03:39:13ZengSprint InvestifyExpert Journal of Business and Management2344-67812014-07-01211429Market Segmentation in the Decision Making Process in TourismAlexandra VINEREAN0Lucian Blaga University of SibiuIn this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and selective research, the analysis involved a factor analysis and a cluster analysis.http://business.expertjournals.com/wp-content/uploads/EJBM_203vinerean2014pp14-29.pdfconsumer behaviortourismmarket segmentationtourist dimensionsdecision making process |
| spellingShingle | Alexandra VINEREAN Market Segmentation in the Decision Making Process in Tourism Expert Journal of Business and Management consumer behavior tourism market segmentation tourist dimensions decision making process |
| title | Market Segmentation in the Decision Making Process in Tourism |
| title_full | Market Segmentation in the Decision Making Process in Tourism |
| title_fullStr | Market Segmentation in the Decision Making Process in Tourism |
| title_full_unstemmed | Market Segmentation in the Decision Making Process in Tourism |
| title_short | Market Segmentation in the Decision Making Process in Tourism |
| title_sort | market segmentation in the decision making process in tourism |
| topic | consumer behavior tourism market segmentation tourist dimensions decision making process |
| url | http://business.expertjournals.com/wp-content/uploads/EJBM_203vinerean2014pp14-29.pdf |
| work_keys_str_mv | AT alexandravinerean marketsegmentationinthedecisionmakingprocessintourism |