The effect of selected marketing activities and promotions on the consumers buying behavior
The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has foll...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-03-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://jcem.vgtu.lt/index.php/BTP/article/view/13929 |