DOES GENDER REALLY AFFECT SHOPPING PATTERNS?
Movies, jokes, books and folklore are full of stereotypes on the differences between men and women. Of these, one of the most known and accepted, even in academic literature, is related to differences in shopping behavior of men and women. Women are “renowned” for indulging themselves in shopping as...
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| Format: | Article |
| Language: | English |
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Studia Universitatis Babes-Bolyai
2016-06-01
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| Series: | Studia Universitatis Babeş-Bolyai Negotia |
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| Online Access: | http://193.231.18.162/index.php/subbnegotia/article/view/5140 |