System solution of evaluation of the brand management’s efficiency in the competitive environment: a methodology of benchmarking
The aim of the article. The article is based on generalization of the results of leading scientists in the brand management sphere. It is proved that using of benchmarking to assess the brand management effectiveness is the most appropriate evaluation system in current market conditions. The purpose...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_4_39_46.pdf |