Peculiarities of gender and demographically targeted advertising texts
The aim of the article. The article highlightes the individual components in the total advertising by gender. Examples of typical advertising products for men, women, youth, children, the elderly are given. The classification of objects advertising by gender is made. It is analyzed the specific draf...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_4_121_133.pdf |