Enhancing Mobile App User Understanding and Marketing With Heterogeneous Crowdsourced Data: A Review

Enhancing Mobile App User Understanding and Marketing With Heterogeneous Crowdsourced Data: A Review

The mobile app market has been surging in recent years. It has some key differentiating characteristics which make it different from traditional markets. To enhance mobile app development and marketing, it is important to study the key research challenges such as app user profiling, usage pattern un...

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Bibliographic Details
Main Authors: Bin Guo, Yi Ouyang, Tong Guo, Longbing Cao, Zhiwen Yu
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
App marketing
user profiling
popularity prediction
app recommendation
usage pattern mining
mobile crowdsourcing
Online Access:https://ieeexplore.ieee.org/document/8720158/

Internet

https://ieeexplore.ieee.org/document/8720158/

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