Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif

Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif

This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the cre...

Full description

Bibliographic Details
Main Authors: Ari Setiyaningrum, Yussi Ramawati
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura 2020-08-01
Series:Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Subjects:
entrepreneurial marketing
business success
small and medium entreprises
company age
creative economy industry.
Online Access:https://jurnal.untan.ac.id/index.php/JJ/article/view/39818

Internet

https://jurnal.untan.ac.id/index.php/JJ/article/view/39818

Similar Items