Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif
This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the cre...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura
2020-08-01
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| Series: | Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) |
| Subjects: | |
| Online Access: | https://jurnal.untan.ac.id/index.php/JJ/article/view/39818 |
| _version_ | 1818657766390104064 |
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| author | Ari Setiyaningrum Yussi Ramawati |
| author_facet | Ari Setiyaningrum Yussi Ramawati |
| author_sort | Ari Setiyaningrum |
| collection | DOAJ |
| description | This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success. |
| first_indexed | 2024-12-17T03:46:42Z |
| format | Article |
| id | doaj.art-781a1e2a02da4360af6c70c97b63f6ea |
| institution | Directory Open Access Journal |
| issn | 2087-9954 2550-0066 |
| language | Indonesian |
| last_indexed | 2024-12-17T03:46:42Z |
| publishDate | 2020-08-01 |
| publisher | Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura |
| record_format | Article |
| series | Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) |
| spelling | doaj.art-781a1e2a02da4360af6c70c97b63f6ea2022-12-21T22:04:53ZindFakultas Ekonomi dan Bisnis, Universitas TanjungpuraJurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)2087-99542550-00662020-08-019212514310.26418/jebik.v9i2.3981830010Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi KreatifAri Setiyaningrum0Yussi Ramawati1Universitas Katolik Indonesia Atma JayaUniversitas Katolik Indonesia Atma JayaThis study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success.https://jurnal.untan.ac.id/index.php/JJ/article/view/39818entrepreneurial marketingbusiness successsmall and medium entreprisescompany agecreative economy industry. |
| spellingShingle | Ari Setiyaningrum Yussi Ramawati Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) entrepreneurial marketing business success small and medium entreprises company age creative economy industry. |
| title | Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif |
| title_full | Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif |
| title_fullStr | Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif |
| title_full_unstemmed | Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif |
| title_short | Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif |
| title_sort | peran dimensi dimensi entrepreneurial marketing dalam mendorong kesuksesan bisnis umkm di industri ekonomi kreatif |
| topic | entrepreneurial marketing business success small and medium entreprises company age creative economy industry. |
| url | https://jurnal.untan.ac.id/index.php/JJ/article/view/39818 |
| work_keys_str_mv | AT arisetiyaningrum perandimensidimensientrepreneurialmarketingdalammendorongkesuksesanbisnisumkmdiindustriekonomikreatif AT yussiramawati perandimensidimensientrepreneurialmarketingdalammendorongkesuksesanbisnisumkmdiindustriekonomikreatif |