Innovation in the Book Market Retail. Preferences Among Romanian Readers
Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation. The book market faces new challenges, mainly related to the shifting behaviour of readers. Innovation might be perceived as a path towards d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-06-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | https://www.managementdynamics.ro/index.php/journal/article/view/475 |