Use of social media marketing in SMEs: driving factors and impacts
This study is aimed at exploring the factors that encourage the use of social media marketing in Café & Resto sector, as well as to find out its benefits. Using a descriptive exploratory research approach, an online survey was conducted at Café & Resto sector in Malang City Indonesia. The sa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zaporizhzhia National University
2021-06-01
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| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/292/165 |