Persepsi Pelanggan terhadap Online Branding pada Website Binus University

Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consist...

Full description

Bibliographic Details
Main Authors: Meyliana Meyliana, Henry Antonius E. W., Stephen W. Santoso
Format: Article
Language:English
Published: Bina Nusantara University 2012-12-01
Series:ComTech
Subjects:
Online Access:https://journal.binus.ac.id/index.php/comtech/article/view/2312