Persepsi Pelanggan terhadap Online Branding pada Website Binus University
Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consist...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2012-12-01
|
| Series: | ComTech |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2312 |
| _version_ | 1797763353160974336 |
|---|---|
| author | Meyliana Meyliana Henry Antonius E. W. Stephen W. Santoso |
| author_facet | Meyliana Meyliana Henry Antonius E. W. Stephen W. Santoso |
| author_sort | Meyliana Meyliana |
| collection | DOAJ |
| description | Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variables, such as attract, engage, retain, learn, relate and online branding in which the hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all the hypotheses of H1 is received (related) and based on regression analysis, all the hypotheses H1 is accepted (effectible). |
| first_indexed | 2024-03-12T19:41:24Z |
| format | Article |
| id | doaj.art-7866390a021e41b2a7716fda70c0e8e4 |
| institution | Directory Open Access Journal |
| issn | 2087-1244 2476-907X |
| language | English |
| last_indexed | 2024-03-12T19:41:24Z |
| publishDate | 2012-12-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | ComTech |
| spelling | doaj.art-7866390a021e41b2a7716fda70c0e8e42023-08-02T03:49:53ZengBina Nusantara UniversityComTech2087-12442476-907X2012-12-013283284010.21512/comtech.v3i2.23121726Persepsi Pelanggan terhadap Online Branding pada Website Binus UniversityMeyliana Meyliana0Henry Antonius E. W.1Stephen W. Santoso2Bina Nusantara UniversityBina Nusantara UniversityBina Nusantara UniversityImplementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variables, such as attract, engage, retain, learn, relate and online branding in which the hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all the hypotheses of H1 is received (related) and based on regression analysis, all the hypotheses H1 is accepted (effectible).https://journal.binus.ac.id/index.php/comtech/article/view/2312customer perception, digital marketing framework, online branding |
| spellingShingle | Meyliana Meyliana Henry Antonius E. W. Stephen W. Santoso Persepsi Pelanggan terhadap Online Branding pada Website Binus University ComTech customer perception, digital marketing framework, online branding |
| title | Persepsi Pelanggan terhadap Online Branding pada Website Binus University |
| title_full | Persepsi Pelanggan terhadap Online Branding pada Website Binus University |
| title_fullStr | Persepsi Pelanggan terhadap Online Branding pada Website Binus University |
| title_full_unstemmed | Persepsi Pelanggan terhadap Online Branding pada Website Binus University |
| title_short | Persepsi Pelanggan terhadap Online Branding pada Website Binus University |
| title_sort | persepsi pelanggan terhadap online branding pada website binus university |
| topic | customer perception, digital marketing framework, online branding |
| url | https://journal.binus.ac.id/index.php/comtech/article/view/2312 |
| work_keys_str_mv | AT meylianameyliana persepsipelangganterhadaponlinebrandingpadawebsitebinusuniversity AT henryantoniusew persepsipelangganterhadaponlinebrandingpadawebsitebinusuniversity AT stephenwsantoso persepsipelangganterhadaponlinebrandingpadawebsitebinusuniversity |