Investigating MNC’s patterns of learning in international expansion
This study examines the application of learning when firms go internationally. From a qualitative approach based on the investigation of the market entry process, the author finds that the market entry process of a firm into a new foreign market contains two sequential stages with respective learnin...
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| Format: | Article |
| Language: | English |
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The University of Danang
2023-12-01
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| Series: | Tạp chí Khoa học và Công nghệ |
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| Online Access: | https://jst-ud.vn/jst-ud/article/view/8851 |