Między tożsamością etniczną a marką globalną. Antropologiczna analiza klubu FC Barcelona jako katalońskiej marki etnicznej
Between Ethnic Identity and Global Brand: An Anthropological Analysis of FC Barcelona as a Catalan Ethnic Brand The article describes a very interesting phenomenon: connections between identity, ethnicity, sport (especially football) and marketing – being used to create an ethnic brand in the cont...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Slavic Studies, Polish Academy of Sciences
2022-02-01
|
| Series: | Sprawy Narodowościowe. Seria nowa |
| Subjects: | |
| Online Access: | https://journals.ispan.edu.pl/index.php/sn/article/view/1031 |