PERAN BRAND AWARENESS MEMEDIASI DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE INDOMIE DI KOTA DENPASAR
The aim of this research was explain the mediating role of brand awareness on the effect of advertising appeal towards brand attitude of Indomie instant noodles in Denpasar City. The population used are the Indomie’s consumer in Denpasar City. Samples determined by purposive sampling method as 110 r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2017-01-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/25465 |