Perception and use of a personal brand in professional work by representatives of selected legal professions

The volatility of the labor market, as well as the self-centeredness of employees in relation to career management, make having a personal brand a necessity if a person does not want to lose their career opportunities (Gorbatov et al., 2021). Also in the legal world there is a growing interest in ca...

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Bibliographic Details
Main Author: Weronika Muszyńska
Format: Article
Language:English
Published: Polskie Towarzystwo Ekonomiczne w Zielonej Górze 2022-06-01
Series:Zeszyty Naukowe PTE w Zielonej Górze
Subjects:
Online Access:http://pte-zielonagora.home.pl/Files/files/zn17/02.pdf