Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative

In an era of increased pressure on reducing expenditure in health care and a rising demand for high-quality, safe, accessible, and payable medicine, one must use more valued models. Marketing is a broad approach to build exchange relationships, including all aspects of the organization’s interfaces....

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Bibliographic Details
Main Author: Bart Claikens
Format: Article
Language:English
Published: Ubiquity Press 2021-09-01
Series:Journal of the Belgian Society of Radiology
Subjects:
Online Access:https://www.jbsr.be/articles/2552