Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative
In an era of increased pressure on reducing expenditure in health care and a rising demand for high-quality, safe, accessible, and payable medicine, one must use more valued models. Marketing is a broad approach to build exchange relationships, including all aspects of the organization’s interfaces....
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Ubiquity Press
2021-09-01
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| Series: | Journal of the Belgian Society of Radiology |
| Subjects: | |
| Online Access: | https://www.jbsr.be/articles/2552 |
| _version_ | 1818355696545038336 |
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| author | Bart Claikens |
| author_facet | Bart Claikens |
| author_sort | Bart Claikens |
| collection | DOAJ |
| description | In an era of increased pressure on reducing expenditure in health care and a rising demand for high-quality, safe, accessible, and payable medicine, one must use more valued models. Marketing is a broad approach to build exchange relationships, including all aspects of the organization’s interfaces. This opinion article takes a first step in revealing the marketability of imaging departments. |
| first_indexed | 2024-12-13T19:45:25Z |
| format | Article |
| id | doaj.art-78def6b4d712479bbf0ee64abc0c1c6f |
| institution | Directory Open Access Journal |
| issn | 2514-8281 |
| language | English |
| last_indexed | 2024-12-13T19:45:25Z |
| publishDate | 2021-09-01 |
| publisher | Ubiquity Press |
| record_format | Article |
| series | Journal of the Belgian Society of Radiology |
| spelling | doaj.art-78def6b4d712479bbf0ee64abc0c1c6f2022-12-21T23:33:34ZengUbiquity PressJournal of the Belgian Society of Radiology2514-82812021-09-01105110.5334/jbsr.25521393Creating and Delivering Service Value in Medical Imaging Departments, the Marketing ImperativeBart Claikens0AZ Damiaan OostendeIn an era of increased pressure on reducing expenditure in health care and a rising demand for high-quality, safe, accessible, and payable medicine, one must use more valued models. Marketing is a broad approach to build exchange relationships, including all aspects of the organization’s interfaces. This opinion article takes a first step in revealing the marketability of imaging departments.https://www.jbsr.be/articles/2552radiologyhospitalmanagementmarketing |
| spellingShingle | Bart Claikens Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative Journal of the Belgian Society of Radiology radiology hospital management marketing |
| title | Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative |
| title_full | Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative |
| title_fullStr | Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative |
| title_full_unstemmed | Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative |
| title_short | Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative |
| title_sort | creating and delivering service value in medical imaging departments the marketing imperative |
| topic | radiology hospital management marketing |
| url | https://www.jbsr.be/articles/2552 |
| work_keys_str_mv | AT bartclaikens creatinganddeliveringservicevalueinmedicalimagingdepartmentsthemarketingimperative |