Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative
In an era of increased pressure on reducing expenditure in health care and a rising demand for high-quality, safe, accessible, and payable medicine, one must use more valued models. Marketing is a broad approach to build exchange relationships, including all aspects of the organization’s interfaces....
Main Author: | Bart Claikens |
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Format: | Article |
Language: | English |
Published: |
Ubiquity Press
2021-09-01
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Series: | Journal of the Belgian Society of Radiology |
Subjects: | |
Online Access: | https://www.jbsr.be/articles/2552 |
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