Smartphone Purchase Intention by Nilai University Students Living in the City of Nilai Malaysia
Smartphone purchases during the Covid-19 pandemic increased for a niche purpose, online learning. The demand was critical for retailers to understand niche market's needs, wants, and preferences. Previous study shows that research was mainly focused on main cities. The study aims to investigat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi Universitas Sriwijaya
2022-07-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Subjects: | |
| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/316 |