ANALYSIS OF ONLINE PROMO PROGRAMS AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS IN SURABAYA THROUGH TRUST IN SHOPEE E-COMMERCE
E-commerce has become one of the most significant phenomena in the digital era, marked by profound changes in how we conduct business, shop, and interact. The growth of e-commerce has brought many benefits, but there are also associated challenges. One of the main challenges is the increasing compe...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2025-03-01
|
| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/17641 |