Utilizing Elbow Method for Text Clustering Optimization in Analyzing Social Media Marketing Content of Indonesian e-Commerce
The massive increases in textual data from Twitter and text analytics simultaneously have driven organizations to obtain hidden insights to implement the proper marketing strategies for businesses. The vast information generated by Twitter enables most e-commerce businesses to utilize Twitter to imp...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2021-12-01
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| Series: | Jurnal Teknik Industri |
| Subjects: |