How to implement Blue Ocean Strategy (BOS) in B2B sector
The aim of research is to confirm the hypothesis that BOS is viable in the B2B sectors. The objects of research are two business entities: world’s leading suppliers of construction chemicals and manufacturer of purification equipment. Authors posed first research question is BOS a suitable within...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2011-11-01
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| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | https://www.jbem.vgtu.lt/index.php/BME/article/view/5279 |