How to implement Blue Ocean Strategy (BOS) in B2B sector
The aim of research is to confirm the hypothesis that BOS is viable in the B2B sectors. The objects of research are two business entities: world’s leading suppliers of construction chemicals and manufacturer of purification equipment. Authors posed first research question is BOS a suitable within...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2011-11-01
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| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | https://www.jbem.vgtu.lt/index.php/BME/article/view/5279 |
| _version_ | 1818871791633825792 |
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| author | Andrejs Čirjevskis Genadijs Homenko Valērija Lačinova |
| author_facet | Andrejs Čirjevskis Genadijs Homenko Valērija Lačinova |
| author_sort | Andrejs Čirjevskis |
| collection | DOAJ |
| description | The aim of research is to confirm the hypothesis that BOS is viable in the B2B sectors. The objects of research are two business entities: world’s leading suppliers of construction chemicals and manufacturer of purification equipment. Authors posed first research question is BOS a suitable within construction chemicals and purification equipment manufacturers’ industries? Second research question was about how to evaluate acceptability of new strategic choice on BOS? Third research question was how to diagnosis organisational hurdles on BOS implementation? Research has confirmed the hypothesis and suggested application of innovation value chain to diagnosing company’s ability to implement value innovation. |
| first_indexed | 2024-12-19T12:28:32Z |
| format | Article |
| id | doaj.art-792367d1d0ea45aa8d435c681710b57d |
| institution | Directory Open Access Journal |
| issn | 2029-7491 2029-6169 |
| language | English |
| last_indexed | 2024-12-19T12:28:32Z |
| publishDate | 2011-11-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business, Management and Education |
| spelling | doaj.art-792367d1d0ea45aa8d435c681710b57d2022-12-21T20:21:28ZengVilnius Gediminas Technical UniversityBusiness, Management and Education2029-74912029-61692011-11-019210.3846/bme.2011.14How to implement Blue Ocean Strategy (BOS) in B2B sectorAndrejs Čirjevskis0Genadijs Homenko1Valērija Lačinova2Riga International School of Economics and Business Administration, Meža 3, LV-1048 Riga, LatviaRiga International School of Economics and Business Administration, Meža 3, LV-1048 Riga, LatviaRiga International School of Economics and Business Administration, Meža 3, LV-1048 Riga, LatviaThe aim of research is to confirm the hypothesis that BOS is viable in the B2B sectors. The objects of research are two business entities: world’s leading suppliers of construction chemicals and manufacturer of purification equipment. Authors posed first research question is BOS a suitable within construction chemicals and purification equipment manufacturers’ industries? Second research question was about how to evaluate acceptability of new strategic choice on BOS? Third research question was how to diagnosis organisational hurdles on BOS implementation? Research has confirmed the hypothesis and suggested application of innovation value chain to diagnosing company’s ability to implement value innovation.https://www.jbem.vgtu.lt/index.php/BME/article/view/5279B2B sectorStrategic CanvasBlue Ocean Strategy Idea IndexValue Innovation Chain |
| spellingShingle | Andrejs Čirjevskis Genadijs Homenko Valērija Lačinova How to implement Blue Ocean Strategy (BOS) in B2B sector Business, Management and Education B2B sector Strategic Canvas Blue Ocean Strategy Idea Index Value Innovation Chain |
| title | How to implement Blue Ocean Strategy (BOS) in B2B sector |
| title_full | How to implement Blue Ocean Strategy (BOS) in B2B sector |
| title_fullStr | How to implement Blue Ocean Strategy (BOS) in B2B sector |
| title_full_unstemmed | How to implement Blue Ocean Strategy (BOS) in B2B sector |
| title_short | How to implement Blue Ocean Strategy (BOS) in B2B sector |
| title_sort | how to implement blue ocean strategy bos in b2b sector |
| topic | B2B sector Strategic Canvas Blue Ocean Strategy Idea Index Value Innovation Chain |
| url | https://www.jbem.vgtu.lt/index.php/BME/article/view/5279 |
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