Fear Appeal in Traffic Safety Advertising: The moderating role of medium context, trait anxiety, and differences between drivers and non-drivers
<span>The impact was investigated of the intensity of a fear appeal, the valence of the medium context, and the individuals' trait anxiety and personal relevance on the responses of 197 individuals to anti-speeding advertisements. A high level of fear attracts more attention. A negative v...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2007-10-01
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| Series: | Psychologica Belgica |
| Online Access: | http://www.psychologicabelgica.com/articles/118 |