Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali

Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali

This research aims to analyse digital marketing to be implemented to increase Russian customer and to design which model of digital marketing to able to increase Russian customer at The Apurva Kempinski Bali. Data collection done by observative participation, interview and focus group discussion wit...

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Bibliographic Details
Main Authors: Desi Andriany, Ni Gst Nym Suci Murni, I Ketut Budarma, Made Ruki
Format: Article
Language:English
Published: Politeknik Negeri Bali 2023-03-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
digital marketing
hotel
russian customer
social media
Online Access:https://ojs2.pnb.ac.id/index.php/JASTH/article/view/924

Internet

https://ojs2.pnb.ac.id/index.php/JASTH/article/view/924

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