Market Entry Mode Choice: Theory and Practice. Comparing China and Brazil Cases
The purpose of this article is to give a brief introduction into a work, which investigated the differences between the actual strategic approach, that a company executes when entering a new market, with the approach offered by various theories. Due to confidentiality agreement signed with the compa...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Jurist, Publishing Group
2016-04-01
|
| Series: | Сравнительная политика |
| Subjects: | |
| Online Access: | https://comparativepolitics.elpub.ru/jour/article/view/430 |