The digital transformation of food and grocery retailing under the covid-19 pandemic: a case of major South African retailers
This article explores the adoption of digital technologies and innovation by South African food and grocery retailers during the Covid-19 pandemic to engage their customers and how this unprecedented level of innovation could lead to a paradigm shift in the sector. In the wake of the Covid-19 pandem...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Department of Marketing Management, University of South Africa
2022-06-01
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Series: | The Retail and Marketing Review |
Subjects: | |
Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2022/07/RMR18_1_59-75.pdf |