The digital transformation of food and grocery retailing under the covid-19 pandemic: a case of major South African retailers

This article explores the adoption of digital technologies and innovation by South African food and grocery retailers during the Covid-19 pandemic to engage their customers and how this unprecedented level of innovation could lead to a paradigm shift in the sector. In the wake of the Covid-19 pandem...

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Bibliographic Details
Main Authors: Dr EAN Dakora, Prof P Rambe
Format: Article
Language:English
Published: Department of Marketing Management, University of South Africa 2022-06-01
Series:The Retail and Marketing Review
Subjects:
Online Access:https://retailandmarketingreview.co.za/wp-content/uploads/2022/07/RMR18_1_59-75.pdf