Analisis Emotional branding Visualisasi Iklan Televisi Yamaha Fazzio Hybrid-Connected
This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. The results of the study show that visualization of Yamaha Fazzio...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program
2022-12-01
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| Series: | Kalijaga Journal of Communication |
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| Online Access: | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2524 |