An Experimental Study of Gender and Cultural Differences in Hue Preference

This paper investigates the influence of both gender and culture on colour preference. Inspection of previous studies of colour preference reveals that many of these studies have poor control over the colours that are shown – the chromatic co-ordinates of colours are either not noted or the illumina...

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Bibliographic Details
Main Author: Abdulrahman Saud Al-Rasheed
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00030/full