Retail Analytics: Smart-Stores Saving Bricks and Mortar Retail or a Privacy Problem?
‘Bricks-and-mortar’ retailers are increasingly looking to retail analytics as a way of staying competitive with online counterparts. Retail analytics is a subset of big data analytics, and proponents contend that its use can provide a greater understanding of customer behaviours and patterns. To ach...
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| Format: | Article |
| Language: | English |
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Queensland University of Technology
2022-05-01
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| Series: | Law, Technology and Humans |
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| Online Access: | https://lthj.qut.edu.au/article/view/2088 |