‘We Poles are pill poppers’: Proximity in Polish medical popularisation videos on YouTube
The paper focuses on strategies of creating proximity in multimodal online communication. Based on the case study of a popular Polish YouTube medical channel (i.e. Najprościej mówiąc), the analysis examined how, relying on different modes of communication, the authors establish a relationship with t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2022-12-01
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| Series: | Ibérica |
| Subjects: | |
| Online Access: | http://www.revistaiberica.org/index.php/iberica/article/view/670 |