Be Muslim Buy from Muslims: Impact of Retailers Religious Orientations on Consumers Purchasing Patterns

Be Muslim Buy from Muslims: Impact of Retailers Religious Orientations on Consumers Purchasing Patterns

Purpose: This study investigates the impact of retailers’ religious affiliation and religiosity on consumers’ purchasing patterns. The moderated mediation model of this study contemplates a) the mediating role of buying motives of consumers based on thoughts, feelings, emotions, which help them make...

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Bibliographic Details
Main Authors: Saba Amin, Muhammad Nabeel Safdar, Qamar Ali
Format: Article
Language:English
Published: CSRC Publishing 2021-12-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Buying Motives
Purchase Intensions
Intrinsic Religiosity
Extrinsic Religiosity
Belief Congruence Theory
Online Access:https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2036

Internet

https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2036

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