AIRLINE PRICING STRATEGIES IN EUROPEAN AIRLINE MARKET
The paper is focused on evaluating pricing strategies based on monitoring of air ticket prices in different markets and in different time periods. Factors such as type of market, competitors, peak period, season, fuel costs, and environmental costs influencing air ticket prices are considered in th...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
University of Pardubice
2013-07-01
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| Series: | Perner’s Contacts |
| Subjects: | |
| Online Access: | https://pernerscontacts.upce.cz/index.php/perner/article/view/729 |