The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors
The study aims to examine the perceived antecedents that influence the selection of shopping malls and determine the predictive nature of visit frequency that might lead shoppers to the intended purchase. Hence, the research question asked “to what extent the six determinants would most likely to af...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-12-01
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| Series: | Holistica |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/hjbpa-2019-0029 |