IS IT A RELATIONAL MARKETING STRATEGY? CLUSTER ANALYSIS @UNIVERSITASMERCUBUANAJAKARTA FACEBOOK POST AND COMMENT
Abstract: The objective of the research is to analyze the relational marketing strategy from the application of new media facebook in the private university Facebook account @universitasmercubuanajakarta. 5575 post and comment within the year 2013 collected, 51 irrelevant data excluded from the anal...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2016-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/613 |