Drivers of competitiveness in the agricultural input sector: The case of agro-dealer businesses in Kenya
AbstractCompetitive pressure has resulted in fierce competition among agrodealer businesses, with market share margins being divided among industry participants. This paper empirically investigates the main competitiveness drivers in Kenyan agro-dealer businesses. The study employed an exploratory r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2218683 |