The psychological aspect of goods
The author, a psychologist from Prague, discusses the theory of consumption from the socio-political angle. He discusses in detail the double features of goods from the psychological point of view: a) the material features and b) nominal, notional features of goods. The latter (nominal) feature has...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2003-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304177R.pdf |