Digital Customer Experience Mapping in Russian Premium Banking

Digital Customer Experience Mapping in Russian Premium Banking

The purpose of this study is to identify, in an era of extensive digitalization, the major opportunities and threats that influence the experiences of digital premium banking customers at key stages of their banking interactions. This study’s conceptual research model combines the content of online...

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Bibliographic Details
Main Authors: Galina Timokhina, Lyubov Prokopova, Yuri Gribanov, Stanislav Zaitsev, Natalia Ivashkova, Roman Sidorchuk, Irina Skorobogatykh, Anatoly Shishkin, Zhanna Musatova
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Economies
Subjects:
digital customer
premium banking
key phases interactions
improving customer experience
banking digitalization
experience mapping
Online Access:https://www.mdpi.com/2227-7099/9/3/108

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https://www.mdpi.com/2227-7099/9/3/108

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