DIGITAL MARKETING IN THE PRACTICE OF SMALL AND MEDIUM ENTERPRISES IN THE REPUBLIC OF MOLDOVA

The use of modern marketing strategies for small and medium-sized enterprises (SMEs) is an important factor that can contribute to strengthening entrepreneurial activity, qualitative structural changes to SMEs, and ensuring business sustainability and stability. The digital revolution and technolo...

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Bibliographic Details
Main Author: Valeri GAGAUZ
Format: Article
Language:English
Published: National Institute for Economic Research 2020-07-01
Series:Economy and Sociology
Subjects:
Online Access:https://economy-sociology.ince.md/?edmc=3154