Destigmatization of Consumer Practice through Cooperation of Conflicting Logic:
The purpose of this study was to explore the relationship between the conflicting logics that are created in the process of legitimatizing stigmatized practice, by using the theoretical lens of institutional logic in institutional theory. Specifically, the author analyzed the case of Japanese marria...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-03-01
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| Series: | Maketingu rebyu |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/1/1/1_2020.010/_html/-char/en |