Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer Knowledge

Extant empirical research has established a significant and positive relationship between Cooperative Health Insurance (CHI) service characteristics and expatriates' satisfaction. The present study investigated the psychological mechanism underlying these relationships by incorporating custome...

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Main Authors: Mubarak Aldosari, Yusnidah Ibrahim, Norlida Binti Abdul Manab, Ebrahim Mohammed Al-Matari, Eqab Aiyadh Alotaibi
Format: Article
Language:English
Published: EconJournals 2016-10-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/3240
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author Mubarak Aldosari
Yusnidah Ibrahim
Norlida Binti Abdul Manab
Ebrahim Mohammed Al-Matari
Eqab Aiyadh Alotaibi
author_facet Mubarak Aldosari
Yusnidah Ibrahim
Norlida Binti Abdul Manab
Ebrahim Mohammed Al-Matari
Eqab Aiyadh Alotaibi
author_sort Mubarak Aldosari
collection DOAJ
description Extant empirical research has established a significant and positive relationship between Cooperative Health Insurance (CHI) service characteristics and expatriates' satisfaction. The present study investigated the psychological mechanism underlying these relationships by incorporating customer knowledge as a mediating variable. A self-report survey-based was used to collect data from 384 expatriates employed by both service and manufacturing organizations located in five main regions of Saudi Arabia, representing Central region, the Eastern region, the Western region, the Northern region and the Southern region. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we found a significant positive relationship between availability of CHI service is positively related to expatriates' satisfaction. Similarly, the results indicated that perceived service quality of CHI had a significant positive relationship with expatriates' satisfaction.  As expected, customer knowledge was found to mediate the relationship between availability of CHI service and expatriates' satisfaction.  In addition, we also found customer knowledge to be a significant mediating variable between perceived service quality of CHI and expatriates' satisfaction.  Implications of the study in the Saudi Arabian context have been discussed. Keywords: product characteristics, service characteristics, perceived service quality, customer knowledge, expatriates' satisfaction JEL Classifications: I13, J52
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spelling doaj.art-79d81d4d0f774755b1a0d59e71ce70b12023-02-15T16:17:25ZengEconJournalsInternational Review of Management and Marketing2146-44052016-10-0164Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer KnowledgeMubarak AldosariYusnidah IbrahimNorlida Binti Abdul ManabEbrahim Mohammed Al-MatariEqab Aiyadh Alotaibi Extant empirical research has established a significant and positive relationship between Cooperative Health Insurance (CHI) service characteristics and expatriates' satisfaction. The present study investigated the psychological mechanism underlying these relationships by incorporating customer knowledge as a mediating variable. A self-report survey-based was used to collect data from 384 expatriates employed by both service and manufacturing organizations located in five main regions of Saudi Arabia, representing Central region, the Eastern region, the Western region, the Northern region and the Southern region. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we found a significant positive relationship between availability of CHI service is positively related to expatriates' satisfaction. Similarly, the results indicated that perceived service quality of CHI had a significant positive relationship with expatriates' satisfaction.  As expected, customer knowledge was found to mediate the relationship between availability of CHI service and expatriates' satisfaction.  In addition, we also found customer knowledge to be a significant mediating variable between perceived service quality of CHI and expatriates' satisfaction.  Implications of the study in the Saudi Arabian context have been discussed. Keywords: product characteristics, service characteristics, perceived service quality, customer knowledge, expatriates' satisfaction JEL Classifications: I13, J52 http://mail.econjournals.com/index.php/irmm/article/view/3240
spellingShingle Mubarak Aldosari
Yusnidah Ibrahim
Norlida Binti Abdul Manab
Ebrahim Mohammed Al-Matari
Eqab Aiyadh Alotaibi
Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer Knowledge
International Review of Management and Marketing
title Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer Knowledge
title_full Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer Knowledge
title_fullStr Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer Knowledge
title_full_unstemmed Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer Knowledge
title_short Linking Cooperative Health Insurance Service Characteristics to Expatriates' Satisfaction: Mediating Role of Customer Knowledge
title_sort linking cooperative health insurance service characteristics to expatriates satisfaction mediating role of customer knowledge
url http://mail.econjournals.com/index.php/irmm/article/view/3240
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