Understanding Apple Attribute Preferences of US Consumers

Apple preferences of US consumers are widely explored. However, the key factors that drive the importance that US consumers place on apple attributes are rather unexplored. To fill this literature gap, an online survey with 383 US apple buyers was conducted. A two-step analysis consisting of descrip...

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Bibliographic Details
Main Authors: Rombach Meike, David L. Dean, Tim Baird
Format: Article
Language:English
Published: MDPI AG 2022-01-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/11/2/166