Understanding Apple Attribute Preferences of US Consumers
Apple preferences of US consumers are widely explored. However, the key factors that drive the importance that US consumers place on apple attributes are rather unexplored. To fill this literature gap, an online survey with 383 US apple buyers was conducted. A two-step analysis consisting of descrip...
Main Authors: | Rombach Meike, David L. Dean, Tim Baird |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-01-01
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Series: | Foods |
Subjects: | |
Online Access: | https://www.mdpi.com/2304-8158/11/2/166 |
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