The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification
Purpose: This study aimed to assess the effect of brand association on the brand equity of the FC Persepolis football team with the mediating role of fan-team identification.Methodology: The present study is a quantitative, cross-sectional, and correlational study conducted in the field. The study&#...
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| Format: | Article |
| Language: | English |
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Alzahra University
2022-07-01
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| Series: | Sports Business Journal |
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| Online Access: | https://sbj.alzahra.ac.ir/article_6745_4f14c5ce2800f2b55512a8d3ca691f47.pdf |