CONSUMER ATTITUDE AND SATISFACTION BY ONLINE APPLICATION FOR READY-TO-EAT FOOD DELIVERY SERVICE IN JABODETABEK
The COVID-19 pandemic has made public consumption dynamic, supported by increasingly sophisticated technologies such as GoFood and GrabFood. The purpose of this study is to analyze the purchasing decision process, attitudes, consumer satisfaction and test whether there are significant differences i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2022-07-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/38508 |