Managing the New Gamified World: How Gamification Changes Businesses
How can employees be driven to engage in desirable behaviors such as greater participation in achieving goals, collaboration, and knowledge sharing? How can new customers be encouraged to buy the company's products and services? How are brand loyalty, health-oriented behaviors, adherence to rul...
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2020-07-01
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| Series: | International Journal of Management, Accounting and Economics |
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| Online Access: | https://www.ijmae.com/article_114332_e6e5446756aefb2de7f43883ff1c593c.pdf |