Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Purpose – The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of media...

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Bibliographic Details
Main Authors: Kazi Turin Rahman, Md. Zahir Uddin Arif
Format: Article
Language:English
Published: Emerald Publishing 2021-09-01
Series:South Asian Journal of Marketing
Subjects:
binge-watching
consumption
covid-19 pandemic
digital media
lockdown
marketing
marathon viewing
netflix
streaming
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SAJM-05-2021-0070/full/pdf?title=impacts-of-binge-watching-on-netflix-during-the-covid-19-pandemic

Internet

https://www.emerald.com/insight/content/doi/10.1108/SAJM-05-2021-0070/full/pdf?title=impacts-of-binge-watching-on-netflix-during-the-covid-19-pandemic

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